Dynamic Digital Marketer, Social Media Manager, and Storyteller with over four years of experience driving brand visibility, community engagement, and organizational growth through innovative digital strategies. Adept at leveraging platforms like Meta and LinkedIn, I have a proven track record of spearheading impactful campaigns, including the Ayoba SME Accelerator which achieved over 1,000 signups in two weeks. Beyond professional roles at Adanian Labs and Jollof Radio, I am a passionate podcaster, hosting 'Brodd Talk' dedicated to Chelsea FC, and a musician performing as 'Skyyy'. My diverse expertise spans digital strategy, content creation, and community building, all aimed at fostering meaningful conversations and delivering measurable results.
Digital Marketer and Social Media Manager
Summary
Drove digital strategy and social media initiatives to enhance brand awareness, engagement, and achieve key business objectives within a fast-paced environment.
Highlights
Developed and executed comprehensive social media strategies, significantly increasing brand awareness and engagement across digital platforms.
Spearheaded the Ayoba SME Accelerator 2023 campaign, successfully driving over 1,000 signups within two weeks, exceeding target acquisition goals.
Crafted and managed high-impact social media content, including blogs, promotional materials, and engaging captions, directly aligned with business objectives.
Utilized Meta Business Suite for data-driven performance monitoring and reporting, optimizing campaigns for objective alignment and maximum ROI.
Demonstrated rapid adaptability and proficiency in adopting new digital technologies and software applications to enhance campaign execution.
Thrived in fast-paced, deadline-driven environments, consistently delivering high-quality results under pressure.
Podcast Curator
Summary
Responsible for curating engaging podcast content and collaborating on marketing efforts to expand listener base and platform reach.
Highlights
Curated a diverse and engaging selection of podcasts, expanding content offerings to align with audience interests and preferences.
Conducted continuous market research to identify emerging industry trends and discover high-potential podcasts, enriching platform content.
Implemented rigorous evaluation criteria to ensure high-quality, relevant, and audience-appropriate podcast content.
Collaborated cross-functionally with the marketing team to develop and execute promotional campaigns, boosting podcast visibility and listener engagement.
Programme Assistant/Social Media Manager
Summary
Supported program coordination and managed social media presence to promote literacy and engage communities for a national non-profit organization.
Highlights
Supported the coordination and management of national programs, contributing to the successful execution of initiatives promoting reading culture across Nigeria.
Managed and optimized social media platforms, developing and scheduling engaging content that significantly promoted reading culture and audience interaction.
Facilitated the organization of impactful events, workshops, and reading sessions, fostering literacy and a love for reading within diverse communities.
Streamlined administrative operations, including record maintenance, stakeholder communications, and budget management, ensuring efficient program support.
Office Assistant and Social Media Manager
Summary
Provided administrative and social media support to optimize office operations and enhance the organization's digital presence.
Highlights
Provided essential administrative support, optimizing office operations through efficient phone management, appointment scheduling, and file organization.
Managed social media presence, developing and scheduling engaging content to promote organizational activities and enhance audience engagement.
Handled social media inquiries and messages with professionalism and promptness, enhancing customer satisfaction and brand reputation.
High School Diploma
General Studies
Fluent
Conversational
Content Creation, Persuasive Writing, Social Media Copy, Blog Writing, Marketing Collateral.
Digital Strategy, Content Planning, Editorial Calendar, Audience Engagement, Brand Messaging.
Digital Marketing, Campaign Execution, Performance Tracking, ROI Optimization, Budget Management.
Meta Ads, Google Ads, Ad Campaigns, Audience Targeting, Conversion Optimization.
Brand Narrative, Brand Voice, Audience Connection, Emotional Resonance, Public Speaking.
Summary
Led the comprehensive social media campaign for the Ayoba SME Accelerator 2023, overseeing all aspects from initial outreach to participant graduation. This involved strategic content development, community engagement, and performance reporting to ensure program success and participant acquisition.